Smarter Business Solutions
Having been at Trader for almost 10 years and having to represent the website platform that was sold there was… taxing to say the least. Overly expensive, second rate technology, non-category specific offerings, expensive creative options, sloooow customer service, no OEM feeds and overall lack of flexibility, all made my job difficult. More than once…
read more
Marketing is sometimes a tough gig to prove its value. The customer journey is so convoluted today that it is almost impossible to 100% accurately attribute what is working and what isn’t. That being said, I recently saved a customer $19800 for the upcoming 2019 year by doing these two simple things. Tracking & Analyzing…
read more
In my time at autoTRADER I saw the rise and fall of several English NPV (non-automotive) dealer website providers. Over the past 3 years, Dealer Spike seems to have become the dominant player in Canada, but is that a good thing? Smarter Business Solutions (SBS) is currently working with 2 clients that are going through…
read more
autoTRADER NPV Rates Are Going UP Are you ready for your 2019 rate-up? A couple weeks ago I met with an NPV rep and the guy who has my old OSC (Online Strategy Consultant) role (at a later date I’ll discuss how the way this role is positioned internally now is quite different from how…
read more
Oh what I’ve seen!! 9 years at autoTRADER, 5 of those in the non-passenger vehicle (NPV) arm of things (one of the original department members) and from there just shy of 5 years as a Online Strategy Consultant (OSC) where theoretically I was supposed to assist dealers in getting better with regards to their digital…
read more
Can I afford to do SEO? Can I afford to not do SEO? Both questions are loaded with a ton of variables on both the objective and subjective side of the ledger. You can only spend a dollar once so as a small/medium sized business, it is imperative you spend wisely BUT with a focused…
read more
Through my Smarter Business Solutions marketing blog for small business, I will try to keep you apprised of the latest things in the online marketing industry so that not only can you be better informed on where to potentially focus your efforts, but to also make sure that if you don’t have the ability, time or knowledge…
read more