I just found out that Trader is watching & reading my blog and I’ll tell you why…
First off… “Hello to my former Trader cohorts!!”
I must say that finding out that they are reading me has encouraged me to be more active with it and in-turn, reach out to more dealerships who may find interesting tidbits useful in helping achieve their business goals.
In actual fact, I hope that if they are reading my blog, they along with other reps offering marketing products/services, that they take the time to learn about the industries they serve and take a more holistic approach to helping the dealers they contact. By that I mean, don’t worry so much about hitting your targets with specific products/services by blindly selling the crap out of them. Use what you know about each individual dealer and bring them products/services that move the actual needle for dealer. Far too many times I sat with a rep where all they did was spew the fluff that they were told to say (and blindly 100% believe it) without addressing what the true needs of a dealership are.
That brings me to the fact that 90% of marketing products & services fall into the following four categories of assistance (and may crossover into more than one):
- Save you TIME
- Save you MONEY
- Build your BRAND
- Make you MONEY
If you don’t agree, please let me know another category that is prominent within your dealership’s business goals.
In subsequent posts, I’ll dive into additional details of things for you to identify and correct on your own as well as some in-depth information on how Smarter Business Solutions could help if you were interested.