Smarter Business Solutions
It is what it is so just calm the H down and get prepared for life post-COVID-19… TODAY. Get to work on the 5 Marketing Tasks I previously outlined OR at least arm yourself with knowledge. One HUGE piece of knowledge you should be made aware of pertains to your WEBSITE (point #2 of the…
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During a recent meeting a client of mine brought up a problem he’d like addressed. If he followed my previous guidance regarding #5 of my 5 Marketing Tasks to tackle for 2020, we could have reviewed, drawn up a plan and put the plan into effect in 72 to 96 hours. Collect customer data… NOW.…
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I was asked how much is enough when looking to do a PPC campaign again the other day and as I talked through an answer of more is better so that you get the most data points in which to determine true ROI, blah, blah, blah, it came to me that the answer is quite simple…
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I’ve stated previously that Trader pays attention to my blog and I can now boast Dealer Spike as someone who is paying attention. When I was in school, OOOOOOH so long ago, I was repeatedly asked to be quiet so my latest conversation with Dealer Spike held a lot of deja vu for me. Now…
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In reality, saving you time could also be termed, saving you frustration! Removing frustration in your life not only saves you time but stress as well – which you may not be able to put a monetary value on (which is exactly the reason I left my last job to start Smarter Business Solutions with…
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Collect & Analyze the right DATA Spend money on the right WEBSITE Expand your brand properly with SOCIAL MEDIA Review your PPC/Google Ad spend Collect customer information It’s about both NOW and the FUTURE. Collect/Analyze Data Step one of number one is to collect data. Even if you don’t know what data is the most…
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I just found out that Trader is watching & reading my blog and I’ll tell you why… First off… “Hello to my former Trader cohorts!!” I must say that finding out that they are reading me has encouraged me to be more active with it and in-turn, reach out to more dealerships who may find…
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A lot of dealers seem confused about why they should be doing Social Media, SEO, PPC, reputation management or other digital marketing initiatives. Most of them feel that it is to “sell more stuff” but don’t see much of a direct correlation between doing digital marketing initiative A/B/C and additional people walking through their door. …
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When I was at Trader, one of my tasks was to be on the conference call during a client’s SEO review. To this day I’m not 100% why I was on those calls. I guess it was to be a known voice on the call to make them feel comfortable that it wasn’t just some…
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SEO is THE Driving Force of Traffic to your Website Let this sink in for a moment… 49% of all searches result in NO click <4% of all searches result in a Paid Ad being clicked >47% of all searches end with an organic (non-paid) result being clicked So why is it that are you…
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