Smarter Business Solutions
Doesn’t Dealer Spike rave about their customer service? Well it must be completely by accident that the service one of my clients is receiving is so crappy… but probably not. I have a client who is sick of spending $7600 per year. He decided to go with an alternative provider at a fraction of the…
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I know you probably don’t do true ecommerce BUT, the way a typical dealership website is (and should be) designed, is to enable visitors to find, identify, research and engage with individual units – just like ecommerce. This is exactly why you should heed most of the advice within this article. https://bit.ly/31ahLUL In general terms,…
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Every small business in Canada is concerned about what post-lockdown means for their business. So given that reality, here are some of the activities I’m either doing for my clients or, suggesting you tackle on your own. 1. Review what customer data you currently have access to To determine what data you need to collect, as…
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Reach out to your customers. Sounds easy doesn’t it? Problem is that you’ll probably be going 100 mph once your staff is back, but it is a small investment in time that your dealership really should do. Here’s some detail in how to approach this ‘simple’ initiative. What to tell them (Reassurance messaging): Let them…
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It is what it is so just calm the H down and get prepared for life post-COVID-19… TODAY. Get to work on the 5 Marketing Tasks I previously outlined OR at least arm yourself with knowledge. One HUGE piece of knowledge you should be made aware of pertains to your WEBSITE (point #2 of the…
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During a recent meeting a client of mine brought up a problem he’d like addressed. If he followed my previous guidance regarding #5 of my 5 Marketing Tasks to tackle for 2020, we could have reviewed, drawn up a plan and put the plan into effect in 72 to 96 hours. Collect customer data… NOW.…
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I was asked how much is enough when looking to do a PPC campaign again the other day and as I talked through an answer of more is better so that you get the most data points in which to determine true ROI, blah, blah, blah, it came to me that the answer is quite simple…
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I’ve stated previously that Trader pays attention to my blog and I can now boast Dealer Spike as someone who is paying attention. When I was in school, OOOOOOH so long ago, I was repeatedly asked to be quiet so my latest conversation with Dealer Spike held a lot of deja vu for me. Now…
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In reality, saving you time could also be termed, saving you frustration! Removing frustration in your life not only saves you time but stress as well – which you may not be able to put a monetary value on (which is exactly the reason I left my last job to start Smarter Business Solutions with…
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Collect & Analyze the right DATA Spend money on the right WEBSITE Expand your brand properly with SOCIAL MEDIA Review your PPC/Google Ad spend Collect customer information It’s about both NOW and the FUTURE. Collect/Analyze Data Step one of number one is to collect data. Even if you don’t know what data is the most…
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