Smarter Business Solutions
It is what it is so just calm the H down and get prepared for life post-COVID-19… TODAY. Get to work on the 5 Marketing Tasks I previously outlined OR at least arm yourself with knowledge. One HUGE piece of knowledge you should be made aware of pertains to your WEBSITE (point #2 of the…
read more
During a recent meeting a client of mine brought up a problem he’d like addressed. If he followed my previous guidance regarding #5 of my 5 Marketing Tasks to tackle for 2020, we could have reviewed, drawn up a plan and put the plan into effect in 72 to 96 hours. Collect customer data… NOW.…
read more
Collect & Analyze the right DATA Spend money on the right WEBSITE Expand your brand properly with SOCIAL MEDIA Review your PPC/Google Ad spend Collect customer information It’s about both NOW and the FUTURE. Collect/Analyze Data Step one of number one is to collect data. Even if you don’t know what data is the most…
read more
I just found out that Trader is watching & reading my blog and I’ll tell you why… First off… “Hello to my former Trader cohorts!!” I must say that finding out that they are reading me has encouraged me to be more active with it and in-turn, reach out to more dealerships who may find…
read more
A lot of dealers seem confused about why they should be doing Social Media, SEO, PPC, reputation management or other digital marketing initiatives. Most of them feel that it is to “sell more stuff” but don’t see much of a direct correlation between doing digital marketing initiative A/B/C and additional people walking through their door. …
read more